Marketing professionals attending a new course from training leaders GLOMACS in Dubai this week learn how the internet, smartphones and social media have changed marketing forever – and what to do about it.
Marketing Communications looks at the changes in customer behaviour that have come about during this century as predicted by the Cluetrain Manifesto in 1999 and at the tools and techniques that the combined efforts of marketing and communications use to master the changed environment.
“Although the changes are already plain to see, still many organisations have not adequately responded”, claims PR leader and international trainer, Derek Prior, “this is increasing marketing costs while decreasing effectiveness”.
Among the topics offered are:
- Strategic Branding and Brand Loyalty
- Internet Marketing
- Search Engine Optimization (SEO)
- Blog Marketing/Influencer Marketing
- Content Marketing
- Relationship Marketing
- Touchpoint Theory/Moments of Truth
- Advanced problem-solving in new and creative ways
Together they provide a powerful toolkit to integrate paid for promotion and editorial content to engage prospects and customers.
Appropriately, the course finishes with a proven method to accurately measure the Return On Investment (ROI) of marketing communications. Many of the examples shown have an ROI in the thousands of percent! Finance directors, prepare to be impressed.
If you only take one communication seminar in the next 5 years, make it this one because it will change the way you think and approach your work. If you have missed this finest training and still considering, contact one of GLOMACS competency counselors to guide you further. Be it for the next session or for a customized solution exclusively for your team, the team is just there to assist you 24×7.
GLOMACS Training is one of the world’s leading training & development firm. By providing continuing professional training on various industry relevant topics, we help clients meet their training needs. Our expertise includes training topics on Management & Leadership, Strategy & Planning, Public Relations & Customer Service, Office Administration, Sales & Marketing, Human Resource Management, Learning & Development, Quality and Productivity, Project Management, Purchasing, Logistics & Supply Chain Management, Contracts Management, Finance & Budgeting, Electrical Engineering, Mechanical Engineering, Maintenance Engineering, Instrumentation & Process Control, Health, Safety & Environment, Oil & Gas Technology, Civil & Construction Engineering. Headquartered in Dubai, GLOMACS run programmes in Amsterdam, Budapest, Geneva, Istanbul, London, Marbella, Paris, Prague ,Vienna, California, Houston, Miami, New York, Toronto, Abu Dhabi , Doha, Dubai, Jeddah, Kuwait, Muscat, Hong Kong, Jakarta, Kuala Lumpur, Singapore.
GLOMACS Trainings are designed to unlock the Potential of Real People in Real Situations. People need Emotional Investment and they also need to feel time is being invested in them & GLOMACS Training is a great way of doing that.