Code Date Venue Fees
MG210 10 - 12 Dec 2017 Dubai - UAE $3,500 Register
MG210 29 Apr - 01 May 2018 Dubai - UAE $3,500 Register
MG210 16 - 18 Dec 2018 Dubai - UAE $3,500 Register
Home » Seminars » Management & Leadership » Building, Managing and Sustaining a World Class Reputation

Introduction

This training seminar will present participants with the opportunity to gain unique and practical insights into the concept of reputation, every organisations most critical and important asset.

Many years of research concludes that nothing is more valuable to an organisation than being able to create a positive and strong reputation. Reputation is an exciting and yet rarely taught concept for managers to consider.

Reputation is a lagging indicator and an “accumulated” asset – hard to lose, hard to build.  Globally, high performing organizations pay unprecedented attention to reputation and its management.

This unique, specialized training seminar presents participants with a first-hand opportunity to gain robust, in-depth skills and insights specific to reputation and its management.  It will answer elusive questions including - How is a good reputation forged? How can it be protected and sustained? How do we communicate a good reputation to our stakeholders? What are the components and strategies for reputation measurement and management?

This training seminar also draws on a range of fields to provide a holistic approach including tools and best practices to drive reputation. Delegates will take away from this training the most effective ways to approach reputation, a significant void when it comes to professional training and development seminars elsewhere.

This training seminar will highlight:

  • Fresh and innovative approaches to build and sustain a first class reputation
  • Informed strategies and tools to strengthen institutional approach to reputation
  • Leadership techniques to oversee reputation for all staff in the organization
  • Techniques to stimulate and build word of mouth and referral
  • Best practice metrics and benchmarks for organizations focusing on their reputation
  • How to design, implement and measure a reputation management plan

Objectives

To provide participants with:

  • Informed strategies and tools to achieve reputational excellence
  • Practical pillars to design, implement and evaluate a reputation management plan
  • Leadership skills to build a whole of organization management of reputation
  • Specific techniques to build reputation through word of mouth and referral
  • A comprehensive understanding of professional marketing concepts and tactics to apply in an age of consumerism
  • Best practice benchmarks in managing and measuring reputation
  • A robust understanding of reputation and how to impact it across the organization

Training Methodology

This interactive training seminar presents participants with an opportunity to focus on reputation with participants who share their interest in this vital but elusive concept.

This training seminar will be:

  • Pragmatic
  • Participative
  • Solution oriented

It will encompass practical tools, evidence based frameworks, and case examples illustrated through slides, case studies, facilitated group learning, expert feedback and commentary on group exercises, personal and group discussion, discovery learning and hands-on activities to convey best practice and impart skills.

Organisational Impact

Major benefits to the whole organization will include:

  • Enhance how to practice reputation management
  • Enhance  reputation through effective strategies to build and manage
  • How to research and track reputation
  • Closer alignment between rhetoric (what the organization says) and reputation reality (what it does)
  • Improved third party opinion and referral
  • Enhanced definition of the organization ambitions in terms of future reputation

Personal Impact

Participants will gain the following significant benefits: 

  • Insights to lead its reputation more strategic engagement with customers and stakeholders
  • Increased understanding of how to build reputation
  • Skills to develop a whole of organization approach to reputation
  • Evidence led, strategic and holistic approach to reputation
  • Increased capabilities and career potential to lead reputation strategy
  • Insight into best practice in reputation and its management

Who Should Attend?

This unique training seminar offers practicing managers and staff across all sectors an opportunity to focus solely on learning about reputation excellence. The training seminar will be of particular professional benefit to all those working in:

  • Government and Public Service
  • Education sector
  • Energy sector
  • Legal firms
  • Hospitality
  • Tourism and Leisure
  • Medical and Health
  • Logistics
  • Insurance
  • Finance

Seminar Outline

DAY 1

Reputation and its Management

  • So what does reputation really mean?
  • Types of reputation
  • A framework to enact reputation to build and manage reputation
  • What is a positive reputation?
  • Key drivers of reputation
  • Measuring reputation: starting the journey to reputation management

DAY 2

Conducting a Reputation Assessment/Audit

  • Self-Assessment - The Reputation Assessor – 8 step approach:
    • Position against peer competitors (absolute/relative)
    • Performance and recognition
    • Differences between your organization and others
    • Building Attributes that suggest a particular reputation
    • Relations with community (including social responsibility)
    • Quality of customer (repeat business etc.)
    • Affinity and recommendation toward the organization
    • Focus placed on staff quality in reputation management e.g. as advocates
  • Actioning the findings from self-assessment

DAY 3

Developing a Reputation Management Action Plan

  • Starting with the end in mind - the desired reputation
  • Setting Reputation objectives
  • Reputation development and management strategies
  • Establishing reputation performance indicators
  • Case studies in Institutional Reputation - The Good, the Bad and the Ugly

Accreditation

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Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients

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Building, Managing and Sustaining
a World Class Reputation


Upcoming Dates

Code Date Venue Fees
MG210 10 - 12 Dec 2017 Dubai - UAE $3,500
MG210 29 Apr - 01 May 2018 Dubai - UAE $3,500
MG210 16 - 18 Dec 2018 Dubai - UAE $3,500

Introduction

This training seminar will present participants with the opportunity to gain unique and practical insights into the concept of reputation, every organisations most critical and important asset.

Many years of research concludes that nothing is more valuable to an organisation than being able to create a positive and strong reputation. Reputation is an exciting and yet rarely taught concept for managers to consider.

Reputation is a lagging indicator and an “accumulated” asset – hard to lose, hard to build.  Globally, high performing organizations pay unprecedented attention to reputation and its management.

This unique, specialized training seminar presents participants with a first-hand opportunity to gain robust, in-depth skills and insights specific to reputation and its management.  It will answer elusive questions including - How is a good reputation forged? How can it be protected and sustained? How do we communicate a good reputation to our stakeholders? What are the components and strategies for reputation measurement and management?

This training seminar also draws on a range of fields to provide a holistic approach including tools and best practices to drive reputation. Delegates will take away from this training the most effective ways to approach reputation, a significant void when it comes to professional training and development seminars elsewhere.

This training seminar will highlight:

  • Fresh and innovative approaches to build and sustain a first class reputation
  • Informed strategies and tools to strengthen institutional approach to reputation
  • Leadership techniques to oversee reputation for all staff in the organization
  • Techniques to stimulate and build word of mouth and referral
  • Best practice metrics and benchmarks for organizations focusing on their reputation
  • How to design, implement and measure a reputation management plan

Objectives

To provide participants with:

  • Informed strategies and tools to achieve reputational excellence
  • Practical pillars to design, implement and evaluate a reputation management plan
  • Leadership skills to build a whole of organization management of reputation
  • Specific techniques to build reputation through word of mouth and referral
  • A comprehensive understanding of professional marketing concepts and tactics to apply in an age of consumerism
  • Best practice benchmarks in managing and measuring reputation
  • A robust understanding of reputation and how to impact it across the organization

Training Methodology

This interactive training seminar presents participants with an opportunity to focus on reputation with participants who share their interest in this vital but elusive concept.

This training seminar will be:

  • Pragmatic
  • Participative
  • Solution oriented

It will encompass practical tools, evidence based frameworks, and case examples illustrated through slides, case studies, facilitated group learning, expert feedback and commentary on group exercises, personal and group discussion, discovery learning and hands-on activities to convey best practice and impart skills.

Organisational Impact

Major benefits to the whole organization will include:

  • Enhance how to practice reputation management
  • Enhance  reputation through effective strategies to build and manage
  • How to research and track reputation
  • Closer alignment between rhetoric (what the organization says) and reputation reality (what it does)
  • Improved third party opinion and referral
  • Enhanced definition of the organization ambitions in terms of future reputation

Personal Impact

Participants will gain the following significant benefits: 

  • Insights to lead its reputation more strategic engagement with customers and stakeholders
  • Increased understanding of how to build reputation
  • Skills to develop a whole of organization approach to reputation
  • Evidence led, strategic and holistic approach to reputation
  • Increased capabilities and career potential to lead reputation strategy
  • Insight into best practice in reputation and its management

Who Should Attend?

This unique training seminar offers practicing managers and staff across all sectors an opportunity to focus solely on learning about reputation excellence. The training seminar will be of particular professional benefit to all those working in:

  • Government and Public Service
  • Education sector
  • Energy sector
  • Legal firms
  • Hospitality
  • Tourism and Leisure
  • Medical and Health
  • Logistics
  • Insurance
  • Finance

SEMINAR OUTLINE

DAY 1

Reputation and its Management

  • So what does reputation really mean?
  • Types of reputation
  • A framework to enact reputation to build and manage reputation
  • What is a positive reputation?
  • Key drivers of reputation
  • Measuring reputation: starting the journey to reputation management

DAY 2

Conducting a Reputation Assessment/Audit

  • Self-Assessment - The Reputation Assessor – 8 step approach:
    • Position against peer competitors (absolute/relative)
    • Performance and recognition
    • Differences between your organization and others
    • Building Attributes that suggest a particular reputation
    • Relations with community (including social responsibility)
    • Quality of customer (repeat business etc.)
    • Affinity and recommendation toward the organization
    • Focus placed on staff quality in reputation management e.g. as advocates
  • Actioning the findings from self-assessment

DAY 3

Developing a Reputation Management Action Plan

  • Starting with the end in mind - the desired reputation
  • Setting Reputation objectives
  • Reputation development and management strategies
  • Establishing reputation performance indicators
  • Case studies in Institutional Reputation - The Good, the Bad and the Ugly

Quality Logo

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.



© 2017. Material published by GLOMACS shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.ae

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