Code Date Venue Fees
CS005 30 Sep - 04 Oct 2018 Dubai - UAE $4,750 Register
Home » Seminars » Management & Leadership » Customer Profiling Techniques & Procedures

Introduction

The ability to profile your customers has become an important skill in today’s competitive and customer-oriented business environment. Customer profiling will give your organisation the ability to better understand your existing customer base and identify potential new business opportunities. Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty. In addition, customer profiling information can be pivotal in improving your customer service initiatives.

This training course is designed to give delegates the techniques and procedures they require to gain insight into the behavior of their customers. This insight allows for improved customer service, increased call center efficiency, added cross-sell and up sell opportunities, streamlined sales and marketing processes, reduced costs, and increased customer service satisfaction.

  • Implement innovative customer profiling techniques to drive positive business change
  • Use customer profiling information to enhance customer satisfaction and promote loyalty
  • Measure and assess the effectiveness of customer service standards
  • Use customer segmentation to target and strengthen your sales and marketing initiatives
  • Enhance verbal and nonverbal communication effectiveness

Objectives

By the end of this training seminar, delegates will be able to: 

  • Use customer profiling techniques and procedures to increase profitability by identifying underdeveloped market segments
  • Describe how to leverage the organisation’s relationship with the customer base
  • Utilize customer profiling techniques to design effective customer satisfaction surveys
  • Employ customer profile information to proactively generate up-selling and cross-selling opportunities
  • Set SMART objectives for continuous improvement
  • Work effectively with each of the four customer temperament styles

Training Methodology

This training course is highly-interactive and encourages delegate participation through a combination of lectures, group discussion, practical exercise, case studies, and breakout session designed to reinforce new skills. The comprehensive training course manual has been designed to be practical, easy to use and facilitate learning. Delegates will gain the skills and motivation they need to create long-lasting change.

Organisational Impact

  • Improved professional image with customer base
  • Increased customer satisfaction and retention
  • Enhanced inter/intra departmental communication effectiveness
  • Increased profitability
  • Greater market insight and penetration for products and services
  • Improved marketing efficiency

Personal Impact

  • The ability to quickly and accurately identify the four basic temperament styles
  • Enhanced leadership and communication skills required for career advancement
  • Insight into their individual temperament style to optimize strengths and manage weaknesses
  • Improved negotiation and conflict resolution skills
  • Improved time management skills to improve daily productivity

Who Should Attend?

  • Customer Service Professionals
  • Team Leaders & Supervisors
  • Administrators
  • HR & Training Professionals
  • Accounts Personnel
  • Sales & Marketing Professionals
  • Public Relations Personnel

Seminar Outline

DAY 1

Fundamentals of Customer Profiling Techniques and Procedures

  • Course overview and learning objectives
  • What is customer profiling?
  • Breakout session: Advantages and Disadvantages of Customer Profiling
  • Understanding the concept of Emotional Intelligence
  • The history of temperament profiling
  • The Myers-Briggs Type Indicator
  • DISC temperament profiling system
  • Understanding the four customer temperament styles
  • Practical exercise: Determining Your Temperament Profile

DAY 2

Customer Segmentation, Data Mining and Market Analysis

  • SWOT Analysis
  • Benchmarking the best and worst customer service providers
  • What is Customer Segmentation?
  • Using segmentation for gaining customer insight and market penetration
  • Data Mining
  • Predictive Modeling
  • Customer Lifecycle Management
  • Key Account Management strategies

DAY 3

Communication and Interpersonal Skills Development

  • Keeping up with changing communication technology
  • Body language: How to read a person like a book
  • Practical exercise: Body Language Quiz
  • Identifying your customer’s preferred learning style
  • Active listening skills to improve communication effectiveness
  • Practical exercise: Listening Skills Survey
  • Questioning skills to identify a customer’s expectations and service requirements
  • Tips for giving and receiving constructive feedback

DAY 4

Customer Profiling Techniques to Enhance Customer Satisfaction and Loyalty

  • Breakout session: How to Use 'Customer Service' to Build Customer Loyalty
  • Serving internal and external customers
  • Customer “touch points”
  • Motivating customers with rewards and incentive programmes
  • Are you a team player?
  • Teambuilding and leadership exercise
  • The benefits of measuring and monitoring customer satisfaction
  • Best practices for creating a Customer Satisfaction Survey

 DAY 5

 Personal Development for Continuous Improvement

  • Your attitude makes a difference
  • Setting SMART Objectives
  • Practical exercise: Goal Setting
  • Practical exercise: Identifying Leadership Traits
  • Stress management tips
  • Time management skills to improve daily productivity
  • Practical exercise: Action Plan
  • Course review and feedback

Accreditation

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Customer Profiling Techniques & Procedures


Upcoming Dates

Code Date Venue Fees
CS005 30 Sep - 04 Oct 2018 Dubai - UAE $4,750

Introduction

The ability to profile your customers has become an important skill in today’s competitive and customer-oriented business environment. Customer profiling will give your organisation the ability to better understand your existing customer base and identify potential new business opportunities. Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty. In addition, customer profiling information can be pivotal in improving your customer service initiatives.

This training course is designed to give delegates the techniques and procedures they require to gain insight into the behavior of their customers. This insight allows for improved customer service, increased call center efficiency, added cross-sell and up sell opportunities, streamlined sales and marketing processes, reduced costs, and increased customer service satisfaction.

  • Implement innovative customer profiling techniques to drive positive business change
  • Use customer profiling information to enhance customer satisfaction and promote loyalty
  • Measure and assess the effectiveness of customer service standards
  • Use customer segmentation to target and strengthen your sales and marketing initiatives
  • Enhance verbal and nonverbal communication effectiveness

Objectives

By the end of this training seminar, delegates will be able to: 

  • Use customer profiling techniques and procedures to increase profitability by identifying underdeveloped market segments
  • Describe how to leverage the organisation’s relationship with the customer base
  • Utilize customer profiling techniques to design effective customer satisfaction surveys
  • Employ customer profile information to proactively generate up-selling and cross-selling opportunities
  • Set SMART objectives for continuous improvement
  • Work effectively with each of the four customer temperament styles

Training Methodology

This training course is highly-interactive and encourages delegate participation through a combination of lectures, group discussion, practical exercise, case studies, and breakout session designed to reinforce new skills. The comprehensive training course manual has been designed to be practical, easy to use and facilitate learning. Delegates will gain the skills and motivation they need to create long-lasting change.

Organisational Impact

  • Improved professional image with customer base
  • Increased customer satisfaction and retention
  • Enhanced inter/intra departmental communication effectiveness
  • Increased profitability
  • Greater market insight and penetration for products and services
  • Improved marketing efficiency

Personal Impact

  • The ability to quickly and accurately identify the four basic temperament styles
  • Enhanced leadership and communication skills required for career advancement
  • Insight into their individual temperament style to optimize strengths and manage weaknesses
  • Improved negotiation and conflict resolution skills
  • Improved time management skills to improve daily productivity

Who Should Attend?

  • Customer Service Professionals
  • Team Leaders & Supervisors
  • Administrators
  • HR & Training Professionals
  • Accounts Personnel
  • Sales & Marketing Professionals
  • Public Relations Personnel

SEMINAR OUTLINE

DAY 1

Fundamentals of Customer Profiling Techniques and Procedures

  • Course overview and learning objectives
  • What is customer profiling?
  • Breakout session: Advantages and Disadvantages of Customer Profiling
  • Understanding the concept of Emotional Intelligence
  • The history of temperament profiling
  • The Myers-Briggs Type Indicator
  • DISC temperament profiling system
  • Understanding the four customer temperament styles
  • Practical exercise: Determining Your Temperament Profile

DAY 2

Customer Segmentation, Data Mining and Market Analysis

  • SWOT Analysis
  • Benchmarking the best and worst customer service providers
  • What is Customer Segmentation?
  • Using segmentation for gaining customer insight and market penetration
  • Data Mining
  • Predictive Modeling
  • Customer Lifecycle Management
  • Key Account Management strategies

DAY 3

Communication and Interpersonal Skills Development

  • Keeping up with changing communication technology
  • Body language: How to read a person like a book
  • Practical exercise: Body Language Quiz
  • Identifying your customer’s preferred learning style
  • Active listening skills to improve communication effectiveness
  • Practical exercise: Listening Skills Survey
  • Questioning skills to identify a customer’s expectations and service requirements
  • Tips for giving and receiving constructive feedback

DAY 4

Customer Profiling Techniques to Enhance Customer Satisfaction and Loyalty

  • Breakout session: How to Use 'Customer Service' to Build Customer Loyalty
  • Serving internal and external customers
  • Customer “touch points”
  • Motivating customers with rewards and incentive programmes
  • Are you a team player?
  • Teambuilding and leadership exercise
  • The benefits of measuring and monitoring customer satisfaction
  • Best practices for creating a Customer Satisfaction Survey

 DAY 5

 Personal Development for Continuous Improvement

  • Your attitude makes a difference
  • Setting SMART Objectives
  • Practical exercise: Goal Setting
  • Practical exercise: Identifying Leadership Traits
  • Stress management tips
  • Time management skills to improve daily productivity
  • Practical exercise: Action Plan
  • Course review and feedback

Quality Logo

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.



© 2017. Material published by GLOMACS shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.ae

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