Code Date Venue Fees
PR010e 25 Feb - 01 Mar 2018 Dubai - UAE $4,950 Register
PR010e 30 Sep - 04 Oct 2018 Abu Dhabi - UAE $4,950 Register
PR010e 25 - 29 Nov 2018 Dubai - UAE $4,950 Register
Home » Seminars » Corporate Communications » Event Management Specialist

Introduction

This training seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing. This training seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them. 

Key highlights of the training seminar are:

  • What events can do for your PR and marketing strategy?
  • Scheduling techniques to plan and deliver an event
  • Practical hints and tips on venue choice, stage management and different types of dining
  • Managing the media at your events to multiply outcomes
  • Advice on looking after guests and protocol for VIPs

Objectives

At the end of the training seminar, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy:

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence
  • Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Training Methodology

The training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training seminar progresses relevant to their own backgrounds and company requirements. The training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Organisational Impact

  • Greater value for money from events
  • More focused events as part of their PR or Marketing strategy which will build and maintain their reputation
  • More memorable events aimed at the right people
  • An in house resource capable of either organising events directly
  • Staff better informed to provide project oversight of event management suppliers
  • Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

  • Increased confidence to tackle event management or oversight of event management suppliers
  • A strong theoretical basis upon which to make decisions about the best type and format of event to employ
  • Greater understanding of the processes involved in event management
  • An understanding of the main elements in event organisation
  • More focused activity aided by simple checklists and manuals
  • Better time management facilitating the opportunity for greater creativity

Who Should Attend?

This training seminar is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications.

  • Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
  • Senior operational managers with responsibility for managing teams whose role includes event management
  • Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Seminar Outline

DAY 1

The Role of Events in a Public Relations or Marketing Strategy  

  • An Overview of Public Relations and How Events fit in
  • Events and the PR Transfer Process
  • Strengths and Weaknesses of events as a form of Communication
  • The Six Point PR Plan and its Application to Event Management
  • Assessing your needs
  • The Importance of Clarity of Purpose
  • The Importance of the Audience
  • Choosing the Event to fit the Objective
  • Budget - staff, time, materials money
  • Evaluating the Event Success
  • A Review of the Different Types of Event available

DAY 2

Event Planning, the Theory and Practice  

  • Scheduling - the long term plan
  • Event Running Order - timing of an event
  • Budget Control
  • Managing Suppliers
  • Venue Considerations
  • Suitability for Event - support for the message
  • Size - capacity
  • Type
  • Access
  • Accommodation
  • Layout for Different Events - Seating etc

DAY 3

Stage Management, Dining and Entertainment, Health and Safety

  • “Stage Management” of the Event
  • Ensuring the Event is on-message and on-brand
  • Welcome Desk - set up and management
  • Sets and Staging
  • Corporate Identity on Display
  • Food can be part of the message
  • Different Types of Dining for Different Events and Practical Implications
  • Dining Protocol - formal dinner, informal eating
  • Choosing Catering Suppliers - in-house with venue or external
  • Entertainment and music at your Event
  • Managing Entertainers at Events
  • Staying Safe - Risk Assessment and Events
  • Addressing risk areas at Events

DAY 4

Managing the Media at Your Events

  • Keeping your Objectives in mind
  • Is it a media event - what’s in it for them?
  • Generating News through an Event
  • Inviting the Media - invitations and press releases
  • The Press Office - Staffing, setting up and running it
  • The Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Managing Filming On-Site
  • Photography at your Event
  • Involving your In-house Media

DAY 5

Invitations, VIPs and Bringing it all Together

  • Getting your Audience there
  • Invitation Process for Different Types of Event
  • Invitation Protocols
  • The Importance of RSVP
  • Working with VIPs
  • Invitations
  • Meet and Greet
  • Hosting and Farewell
  • Follow-up
  • Building an Event Management Team
  • Event Planning Exercise involving all elements discussed through the week

Accreditation

  • Quality Logo
  • Quality Logo

You may also be Interested in...

Home » Seminars » Corporate Communications » Event Management Specialist

© 2017. Material published by GLOMACS shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

DMCA.com Protection Status

Send to Colleague

© 2017. Material published by GLOMACS shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.





Sending your message. Please wait...

Send Successfully

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Print Page

© 2017. Material published by GLOMACS shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.






Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Download PDF

© 2017. Material published by GLOMACS shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.






Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.



Event Management Specialist
(an ILM-endorsed title of 'Protocol & Event Management')


Upcoming Dates

Code Date Venue Fees
PR010e 25 Feb - 01 Mar 2018 Dubai - UAE $4,950
PR010e 30 Sep - 04 Oct 2018 Abu Dhabi - UAE $4,950
PR010e 25 - 29 Nov 2018 Dubai - UAE $4,950

This is an ILM Endorsed Training Seminar. Optional ILM Endorsed Certification carries an assessment component which contributes to measuring learning impact.

Introduction

This training seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing. This training seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them. 

Key highlights of the training seminar are:

  • What events can do for your PR and marketing strategy?
  • Scheduling techniques to plan and deliver an event
  • Practical hints and tips on venue choice, stage management and different types of dining
  • Managing the media at your events to multiply outcomes
  • Advice on looking after guests and protocol for VIPs

Objectives

At the end of the training seminar, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy:

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence
  • Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Training Methodology

The training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training seminar progresses relevant to their own backgrounds and company requirements. The training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Organisational Impact

  • Greater value for money from events
  • More focused events as part of their PR or Marketing strategy which will build and maintain their reputation
  • More memorable events aimed at the right people
  • An in house resource capable of either organising events directly
  • Staff better informed to provide project oversight of event management suppliers
  • Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

  • Increased confidence to tackle event management or oversight of event management suppliers
  • A strong theoretical basis upon which to make decisions about the best type and format of event to employ
  • Greater understanding of the processes involved in event management
  • An understanding of the main elements in event organisation
  • More focused activity aided by simple checklists and manuals
  • Better time management facilitating the opportunity for greater creativity

Who Should Attend?

This training seminar is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications.

  • Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
  • Senior operational managers with responsibility for managing teams whose role includes event management
  • Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

SEMINAR OUTLINE

DAY 1

The Role of Events in a Public Relations or Marketing Strategy  

  • An Overview of Public Relations and How Events fit in
  • Events and the PR Transfer Process
  • Strengths and Weaknesses of events as a form of Communication
  • The Six Point PR Plan and its Application to Event Management
  • Assessing your needs
  • The Importance of Clarity of Purpose
  • The Importance of the Audience
  • Choosing the Event to fit the Objective
  • Budget - staff, time, materials money
  • Evaluating the Event Success
  • A Review of the Different Types of Event available

DAY 2

Event Planning, the Theory and Practice  

  • Scheduling - the long term plan
  • Event Running Order - timing of an event
  • Budget Control
  • Managing Suppliers
  • Venue Considerations
  • Suitability for Event - support for the message
  • Size - capacity
  • Type
  • Access
  • Accommodation
  • Layout for Different Events - Seating etc

DAY 3

Stage Management, Dining and Entertainment, Health and Safety

  • “Stage Management” of the Event
  • Ensuring the Event is on-message and on-brand
  • Welcome Desk - set up and management
  • Sets and Staging
  • Corporate Identity on Display
  • Food can be part of the message
  • Different Types of Dining for Different Events and Practical Implications
  • Dining Protocol - formal dinner, informal eating
  • Choosing Catering Suppliers - in-house with venue or external
  • Entertainment and music at your Event
  • Managing Entertainers at Events
  • Staying Safe - Risk Assessment and Events
  • Addressing risk areas at Events

DAY 4

Managing the Media at Your Events

  • Keeping your Objectives in mind
  • Is it a media event - what’s in it for them?
  • Generating News through an Event
  • Inviting the Media - invitations and press releases
  • The Press Office - Staffing, setting up and running it
  • The Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Managing Filming On-Site
  • Photography at your Event
  • Involving your In-house Media

DAY 5

Invitations, VIPs and Bringing it all Together

  • Getting your Audience there
  • Invitation Process for Different Types of Event
  • Invitation Protocols
  • The Importance of RSVP
  • Working with VIPs
  • Invitations
  • Meet and Greet
  • Hosting and Farewell
  • Follow-up
  • Building an Event Management Team
  • Event Planning Exercise involving all elements discussed through the week

Quality Logo

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.

Quality Logo

GLOMACS is an ILM Approved Centre (Centre ID # 002398A) and offers a number of approved Management and Leadership seminars fully endorsed by ILM as well as ILM Qualifications or VRQs. Participants who intend to obtain ILM Endorsed and Qualification certification (aside from GLOMACS Certificate of Completion) would be required to complete a kind of assessment after the conclusion of any ILM Endorsed Seminar or ILM Qualification or VRQs.



© 2017. Material published by GLOMACS shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Print Logo
P.O. Box 74653, Dubai, United Arab Emirates
Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.ae

Download Training Calendar

Want to stay in touch with what's happening in Glomacs?
Join the conversation on our social media channels:

Facebook Twitter LinkedinYouTube