Code Date Venue Fees
MK003 03 - 07 Dec 2017 Dubai - UAE $4,500 Register
MK003 24 - 28 Jun 2018 Dubai - UAE $4,750 Register
MK003 09 - 13 Dec 2018 Dubai - UAE $4,750 Register
Home » Seminars » Sales & Marketing » Fundamentals of Marketing

Introduction

Success in marketing requires understanding a number of fundamental concepts, theories, tools, and techniques. Whether you are new to marketing or need a refresher on the fundamentals, this course provides a clear understanding of marketing principles and best practices. Delegates will learn the components of a marketing plan and how to develop a plan based on specific quantifiable organisational objectives.  Some of the important topics for the training course include consumer behaviour, market segmentation, target marketing, marketing plans, and social media marketing strategies.

Delegates will walk away from this training course with an understanding of the basics of marketing and how to think, talk, and act like a marketing professional. The objectives of this training course are to demonstrate the role of marketing in the organisation and to show how an effective marketing plan creates value for customers. Delegates will learn how to develop, implement, and measure a winning marketing strategy using today's tools and platforms.

This training seminar will highlight skills to:

  • Develop a marketing plan utilizing Best Practices to increase profitability
  • Improve the effectiveness of marketing communication strategies
  • Analyze strategic marketing research to streamline the marketing process
  • Effectively integrate social media marketing into traditional marketing plan
  • Utilize marketing to build customer loyalty and brand awareness

Objectives

At the end of this training seminar, you will learn to:

  • Differentiate your organisation and brands from your competitors
  • Utilize research to measure results of marketing initiatives
  • Design, implement and manage an effective marketing plan
  • Use the Marketing Mix to increase business opportunities
  • Develop marketing strategies to build a competitive market advantage

Training Methodology

This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

Organisational Impact

Major benefits to the organisation include:

  • Increased revenue growth through greater market penetration
  • Enhanced professionalism and public image
  • Greater customer satisfaction and loyalty
  • Improved brand awareness in the marketplace
  • Alignment of various product marketing and branding initiatives
  • Integrated social media and traditional marketing approach

Personal Impact

Participants will gain the following significant benefits: 

  • Increased confidence in their ability to utilize marketing best practices
  • Enhanced problem-solving and critical thinking skills
  • Greater job satisfaction and increased productivity
  • An appreciation of their role in the marketing process
  • Improved active listening, questioning and nonverbal communication skills
  • Increased marketing capabilities and career advancement potential

Who Should Attend?

This training course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training seminar. This training course is suitable to a wide range of professionals, but will greatly benefit:

  • Marketing professionals
  • Public Relations practitioners
  • Marketing managers
  • Sales managers
  • Brand managers
  • Business owners

Seminar Outline

DAY 1

Fundamentals of Effective Marketing Communication

  • Overcoming communication barriers in the marketing process
  • Enhanced active listening and questioning skills
  • Individual and group marketing presentation best practices
  • Body language: Actions speak louder than words  
  • Marketing to the four customer buying styles

DAY 2

Marketing Plan Fundamentals and Best Practices for Driving Growth

  • Understand the relationship between marketing and sales
  • Developing an integrated marketing plan
  • Marketing budget considerations
  • Building and managing your brand
  • Marketing with benefits/emotion versus features/logic
  • Utilizing the Price/Value marketing formula

DAY 3

Marketing Methods, Models, and Theories

  • Common marketing mistakes and how to avoid them
  • The 7 Ps of the marketing mix
  • Product Life Cycle stages
  • Using SWOT analysis to identify market expansion opportunities
  • Market segmentation, targeting, and positioning strategies
  • Steps for planning an effective marketing campaign

DAY 4

The Impact of Social Media Marketing

  • Benefits of social medial marketing
  • Social media marketing dos and don'ts
  • Developing a social media marketing campaign
  • Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn marketing
  • Social media monitoring tools and reputation management
  • Measuring social media marketing effectiveness and ROI

DAY 5

Listening to the Voice of the Customer

  • Who are your customers?
  • The benefits of measuring customer satisfaction
  • Marketing with customer “touchpoints”
  • Developing a Customer Service Satisfaction survey
  • Establishing marketing goals to improve customer satisfaction
  • Developing your marketing action plan

Accreditation

  • Quality Logo

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients

Visit website

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What Previous Delegates Say...


The course is very applicable to actual business challenges. It does not only cater to the theory which is very good. Temperament and profiles are two words that did not have much meaning to me before attending this programme. Now, I believe they are the most important concepts that all professionals in all industries should be aware of and understand how much of an impact they have on their personal and professional lives.

Anas A Almathami
14 - 18 May 2017, Fairmont Hotel – Dubai, UAE


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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.






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Fundamentals of Marketing


Upcoming Dates

Code Date Venue Fees
MK003 03 - 07 Dec 2017 Dubai - UAE $4,500
MK003 24 - 28 Jun 2018 Dubai - UAE $4,750
MK003 09 - 13 Dec 2018 Dubai - UAE $4,750

Introduction

Success in marketing requires understanding a number of fundamental concepts, theories, tools, and techniques. Whether you are new to marketing or need a refresher on the fundamentals, this course provides a clear understanding of marketing principles and best practices. Delegates will learn the components of a marketing plan and how to develop a plan based on specific quantifiable organisational objectives.  Some of the important topics for the training course include consumer behaviour, market segmentation, target marketing, marketing plans, and social media marketing strategies.

Delegates will walk away from this training course with an understanding of the basics of marketing and how to think, talk, and act like a marketing professional. The objectives of this training course are to demonstrate the role of marketing in the organisation and to show how an effective marketing plan creates value for customers. Delegates will learn how to develop, implement, and measure a winning marketing strategy using today's tools and platforms.

This training seminar will highlight skills to:

  • Develop a marketing plan utilizing Best Practices to increase profitability
  • Improve the effectiveness of marketing communication strategies
  • Analyze strategic marketing research to streamline the marketing process
  • Effectively integrate social media marketing into traditional marketing plan
  • Utilize marketing to build customer loyalty and brand awareness

Objectives

At the end of this training seminar, you will learn to:

  • Differentiate your organisation and brands from your competitors
  • Utilize research to measure results of marketing initiatives
  • Design, implement and manage an effective marketing plan
  • Use the Marketing Mix to increase business opportunities
  • Develop marketing strategies to build a competitive market advantage

Training Methodology

This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

Organisational Impact

Major benefits to the organisation include:

  • Increased revenue growth through greater market penetration
  • Enhanced professionalism and public image
  • Greater customer satisfaction and loyalty
  • Improved brand awareness in the marketplace
  • Alignment of various product marketing and branding initiatives
  • Integrated social media and traditional marketing approach

Personal Impact

Participants will gain the following significant benefits: 

  • Increased confidence in their ability to utilize marketing best practices
  • Enhanced problem-solving and critical thinking skills
  • Greater job satisfaction and increased productivity
  • An appreciation of their role in the marketing process
  • Improved active listening, questioning and nonverbal communication skills
  • Increased marketing capabilities and career advancement potential

Who Should Attend?

This training course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training seminar. This training course is suitable to a wide range of professionals, but will greatly benefit:

  • Marketing professionals
  • Public Relations practitioners
  • Marketing managers
  • Sales managers
  • Brand managers
  • Business owners

SEMINAR OUTLINE

DAY 1

Fundamentals of Effective Marketing Communication

  • Overcoming communication barriers in the marketing process
  • Enhanced active listening and questioning skills
  • Individual and group marketing presentation best practices
  • Body language: Actions speak louder than words  
  • Marketing to the four customer buying styles

DAY 2

Marketing Plan Fundamentals and Best Practices for Driving Growth

  • Understand the relationship between marketing and sales
  • Developing an integrated marketing plan
  • Marketing budget considerations
  • Building and managing your brand
  • Marketing with benefits/emotion versus features/logic
  • Utilizing the Price/Value marketing formula

DAY 3

Marketing Methods, Models, and Theories

  • Common marketing mistakes and how to avoid them
  • The 7 Ps of the marketing mix
  • Product Life Cycle stages
  • Using SWOT analysis to identify market expansion opportunities
  • Market segmentation, targeting, and positioning strategies
  • Steps for planning an effective marketing campaign

DAY 4

The Impact of Social Media Marketing

  • Benefits of social medial marketing
  • Social media marketing dos and don'ts
  • Developing a social media marketing campaign
  • Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn marketing
  • Social media monitoring tools and reputation management
  • Measuring social media marketing effectiveness and ROI

DAY 5

Listening to the Voice of the Customer

  • Who are your customers?
  • The benefits of measuring customer satisfaction
  • Marketing with customer “touchpoints”
  • Developing a Customer Service Satisfaction survey
  • Establishing marketing goals to improve customer satisfaction
  • Developing your marketing action plan

Quality Logo

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.



© 2017. Material published by GLOMACS shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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P.O. Box 74653, Dubai, United Arab Emirates
Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.ae

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