Code Date Venue Fees
MK005 05 - 09 Nov 2017 Dubai - UAE $4,500 Register
MK005 11 - 15 Nov 2018 Dubai - UAE $4,750 Register
Home » Seminars » Sales & Marketing » Key Account Management

Introduction

This highly engaging and practical course will prepare all delegates to manage key accounts effectively. Business is evolving rapidly, buyers are getting more sophisticated and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximise revenues and profits. Developments in technology, shifting markets and increasing pressure on costs are changing the way organisations buy.

This all new course will explore best practices and help delegates highlight where their skills and practices must be developed. In this Key Account Management: Best Practices training course you will develop essential key account management skills, learning how to effectively manage your most valuable existing accounts, leading to improved customer satisfaction and increased customer loyalty.

This training seminar will highlight:
  • Developing and delivering an effective key account plan
  • Blocking the competition to secure the account
  • Consultative selling and establishing trusted advisor status, maintaining a perception of real strategic value
  • Understanding your key accounts, their business strategies, people and buying methods
  • Utilising all the required organisational resources to support the key account

Objectives

By the end of this training course, you will be able to:
  • Implement the total process of key account management
  • Focus resources, time and attention effectively in the development of key accounts
  • Demonstrate ability and confidence in managing key accounts
  • Communicate more effectively with key customers
  • Develop long-term mutually beneficial relationships

Training Methodology

The subjects and topics are transferred by means of short focused presentations which are followed by experiential learning sessions. In these sessions, the knowledge gained is applied to real-world examples and case studies. Rapid learning of the methods and techniques is achieved by means of group work, individual work, participant discussion, facilitator interaction and constructive feedback.

Organisational Impact

With delegates attending this training course, the organisation will benefit by:
  • More effective key account managers
  • An improved corporate wide understanding of customers and better long-term relationships
  • Improved strategic partner status
  • Increased forecast accuracy and certainty of outcomes
  • Ability to anticipate and counter the efforts of competitors

Personal Impact

As a delegate attending this training course, you will:
  • Understand the scope and competencies of the key account management role
  • Be able to develop a key account plan
  • Recognise the stages of a key account relationship
  • Identify and develop potential in your key accounts
  • Build and develop internal teams to help service key accounts
  • Utilise internal resources in a virtual team environment

Who Should Attend?

This essential training course is recommended for all those responsible for managing face-to-face relationships with customers that have a significant impact on achieving the organisation’s business objectives. Even a small improvement in performance will justify attending the course many times over.

This training course is suitable to a wide range of professionals but will greatly benefit:
  • Key account managers, global account managers, strategic account managers, and major account managers
  • All those on the key account support team
  • Senior sales staff and account managers with an interest in Key Account Management
  • Sales managers and directors intending to implement a key account management strategy within their organisation
  • Others who regularly participate in key accounts including line managers, bid team members, marketing and technical staff

Seminar Outline

DAY 1

Introduction to Key Account Management

  • Definition of the roles and responsibilities of Key Account Managers
  • Competency requirements for Key Account Managers and taking stock
  • Comparing Selling and Key Account Management
  • Key Account Management requires organisational change, it is not just a sales technique
  • Workshop: What defines a Key Account?
  • Penetrating, expanding, and protecting key accounts
  • Working with Marketing, Channel Management, Operations, Logistics etc

DAY 2

Understanding Your Customers

  • Understanding buyer motivation and how you can influence it
  • Assessing client organisational culture and it’s fit with your organisation
  • Understanding your client’s key business objectives, and aligning
  • The use of a client SWOT analysis
  • Developing a Competitor Matrix
  • Who’s who, determining buying roles and networking
  • How buying has changed and adapting accordingly
  • Understanding and reducing the customer’s perception of risk

DAY 3

Best Practices and the Key Account Manager

  • Motivational theory and maintaining great client relationships
  • Consultative selling and adding real value to the client
  • Developing the client’s staff as your internal salespeople
  • Managing complex accounts with multiple decision makers
  • How to build and lead virtual and real teams to success
  • Setting the right metrics, not just sales volume
  • Maintain team focus ensuring account objectives and key tasks are achieved
  • Utilising modern technology and e-business

DAY 4

Developing a Strategic Key Account Plan

  • Designing a modern day account development strategy
  • Joint innovation and building value, to also develop collaborative business-to-business relationships
  • Creating customer dependency
  • Create and managing a contact matrix
  • Getting high-level buy-in and support
  • Ensuring all team members are aware of their roles and responsibilities.
  • Stopping your competitors dead in their tracks
  • Long term focus on increasing quality, revenues and reducing costs

DAY 5

Consolidation and Development

  • Investment is required to yield maximum returns
  • Activity: Opportunities to use technology and e-business
  • Appointing high level Key Account Management Champions in your organisation
  • Win Win Negotiation, the only way
  • Activity: Building and leading a virtual team
  • Personal development plans

Accreditation

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Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients

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Key Account Management
Best Practices


Upcoming Dates

Code Date Venue Fees
MK005 05 - 09 Nov 2017 Dubai - UAE $4,500
MK005 11 - 15 Nov 2018 Dubai - UAE $4,750

Introduction

This highly engaging and practical course will prepare all delegates to manage key accounts effectively. Business is evolving rapidly, buyers are getting more sophisticated and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximise revenues and profits. Developments in technology, shifting markets and increasing pressure on costs are changing the way organisations buy.

This all new course will explore best practices and help delegates highlight where their skills and practices must be developed. In this Key Account Management: Best Practices training course you will develop essential key account management skills, learning how to effectively manage your most valuable existing accounts, leading to improved customer satisfaction and increased customer loyalty.

This training seminar will highlight:
  • Developing and delivering an effective key account plan
  • Blocking the competition to secure the account
  • Consultative selling and establishing trusted advisor status, maintaining a perception of real strategic value
  • Understanding your key accounts, their business strategies, people and buying methods
  • Utilising all the required organisational resources to support the key account

Objectives

By the end of this training course, you will be able to:
  • Implement the total process of key account management
  • Focus resources, time and attention effectively in the development of key accounts
  • Demonstrate ability and confidence in managing key accounts
  • Communicate more effectively with key customers
  • Develop long-term mutually beneficial relationships

Training Methodology

The subjects and topics are transferred by means of short focused presentations which are followed by experiential learning sessions. In these sessions, the knowledge gained is applied to real-world examples and case studies. Rapid learning of the methods and techniques is achieved by means of group work, individual work, participant discussion, facilitator interaction and constructive feedback.

Organisational Impact

With delegates attending this training course, the organisation will benefit by:
  • More effective key account managers
  • An improved corporate wide understanding of customers and better long-term relationships
  • Improved strategic partner status
  • Increased forecast accuracy and certainty of outcomes
  • Ability to anticipate and counter the efforts of competitors

Personal Impact

As a delegate attending this training course, you will:
  • Understand the scope and competencies of the key account management role
  • Be able to develop a key account plan
  • Recognise the stages of a key account relationship
  • Identify and develop potential in your key accounts
  • Build and develop internal teams to help service key accounts
  • Utilise internal resources in a virtual team environment

Who Should Attend?

This essential training course is recommended for all those responsible for managing face-to-face relationships with customers that have a significant impact on achieving the organisation’s business objectives. Even a small improvement in performance will justify attending the course many times over.

This training course is suitable to a wide range of professionals but will greatly benefit:
  • Key account managers, global account managers, strategic account managers, and major account managers
  • All those on the key account support team
  • Senior sales staff and account managers with an interest in Key Account Management
  • Sales managers and directors intending to implement a key account management strategy within their organisation
  • Others who regularly participate in key accounts including line managers, bid team members, marketing and technical staff

SEMINAR OUTLINE

DAY 1

Introduction to Key Account Management

  • Definition of the roles and responsibilities of Key Account Managers
  • Competency requirements for Key Account Managers and taking stock
  • Comparing Selling and Key Account Management
  • Key Account Management requires organisational change, it is not just a sales technique
  • Workshop: What defines a Key Account?
  • Penetrating, expanding, and protecting key accounts
  • Working with Marketing, Channel Management, Operations, Logistics etc

DAY 2

Understanding Your Customers

  • Understanding buyer motivation and how you can influence it
  • Assessing client organisational culture and it’s fit with your organisation
  • Understanding your client’s key business objectives, and aligning
  • The use of a client SWOT analysis
  • Developing a Competitor Matrix
  • Who’s who, determining buying roles and networking
  • How buying has changed and adapting accordingly
  • Understanding and reducing the customer’s perception of risk

DAY 3

Best Practices and the Key Account Manager

  • Motivational theory and maintaining great client relationships
  • Consultative selling and adding real value to the client
  • Developing the client’s staff as your internal salespeople
  • Managing complex accounts with multiple decision makers
  • How to build and lead virtual and real teams to success
  • Setting the right metrics, not just sales volume
  • Maintain team focus ensuring account objectives and key tasks are achieved
  • Utilising modern technology and e-business

DAY 4

Developing a Strategic Key Account Plan

  • Designing a modern day account development strategy
  • Joint innovation and building value, to also develop collaborative business-to-business relationships
  • Creating customer dependency
  • Create and managing a contact matrix
  • Getting high-level buy-in and support
  • Ensuring all team members are aware of their roles and responsibilities.
  • Stopping your competitors dead in their tracks
  • Long term focus on increasing quality, revenues and reducing costs

DAY 5

Consolidation and Development

  • Investment is required to yield maximum returns
  • Activity: Opportunities to use technology and e-business
  • Appointing high level Key Account Management Champions in your organisation
  • Win Win Negotiation, the only way
  • Activity: Building and leading a virtual team
  • Personal development plans

Quality Logo

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.



© 2017. Material published by GLOMACS shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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P.O. Box 74653, Dubai, United Arab Emirates
Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.ae

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