Code Date City Venue Fees
IC003 24 - 28 Mar 2019 Dubai - UAE TBA $5,950 Register
IC003 09 - 13 Dec 2019 London - UK TBA $5,950 Register
TBA* = To be Announced   |  All fees are exclusive of VAT
Home » Seminars » Management & Leadership » Mastering Corporate Communications

Introduction

This GLOMACS Mastering Corporate Communications training seminar is designed to renew the Practitioner’s tool kit and upgrade the range of skills needed to win the communications battle. The worlds of Public Relations, Corporate Communications and Marketing have collided to create new and different operating norms with new rules and roles.  It is therefore imperative that practitioners in the communications space rethink their approach to Public Relations, Corporate Communications and Marketing.

After this immersion, participants will return to their work environments with re-designed lenses through which to view the demands and deliverables needed by their specific organizations. They will connect with internal and external stakeholders to ensure that the communication agenda is on point and satisfies a range of organizational needs.

This GLOMACS training seminar will highlight:

  • The New Rules of Marketing and Communications
  • How Stakeholder Mapping can be Audience Centred
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that Sticks
  • The Need to Write with the Audience and Medium in Mind

Objectives

The objectives of this GLOMACS training programme are:

  • To provide participants with the tools to align audiences with media and messages
  • To help participants seamlessly merge traditional and new media strategies and tactics
  • To provide an opportunity for skills upgrade where necessary

Then at the end of this GLOMACS training seminar, participants will learn to:

  • Create a Communications Plan recognizing the new rules of marketing and communications
  • Develop audience centred stakeholder maps
  • Get Media Attention
  • Create effective content using different media
  • Write readable content for a range of outlets      

Training Methodology

It is widely accepted that adult learners move from being subject centred to being problem centred. As a result, the methodologies to be utilized in this intervention will include: lectures, case studies via written submissions, podcasts or video; role plays; journaling and reflective reports. 

Activities will also be biased towards experimentation and analyses of live cases and therefore rely heavily on activity based group work.

Organisational Impact

Your company will benefit in the following ways:

  • Maximize your communication spend because of convergence of communication tactics
  • Improved communication targeting strategies
  • Achieve greater social media presence
  • Having access to richer social media and traditional content
  • Expand the network of communication professionals with whom the company may associate

Personal Impact

The personal benefits to be derived from attending this GLOMACS training programme include the following:

  • Greater understanding of the use of convergence as new communication strategy
  • Improved ability to target specific audiences and assess outcomes
  • Greater understanding of how to improve social media presence
  • Improved writing skills
  • Improved level of confidence to “break-in” to Media outlets

Who Should Attend?

This GLOMACS training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

  • Public Relations Officers & or Managers
  • Corporate Communications Practitioners & or Managers
  • Marketing Officers & or Managers

Seminar Outline

Day 1

The New Rules of Marketing and Communications 

  • New Rules or Old Wine in a New Bottle
  • The Online World as a New Space
  • Public Relations, Communications and Marketing in Today’s World
  • Convergence of Publications and Marketing
  • Retraining for a New Order

Day 2

Audience Centred Stakeholder Mapping  

  • Empathy and Audiences
  • The New Consumption Ethos
  • Connecting with Stakeholders
  • Personalizing Your Messages
  • Leading Your Audience

Day 3

Convergence of Social and Traditional Media  

  • Segmenting Your Offering
  • Encouraging the Evangelist to Tell Your Story
  • Bloggers and Blogging
  • Is Podcasting for You!
  • Pictures as Stories

Day 4

Create Content that Sticks 

  • The Pillars of Your Content
  • Deciding your Look and Feel
  • Simplifying Videography
  • Podcasting as Marketing
  • Image Convergence

Day 5

Writing with the Audience and Medium in Mind 

  • Thinking and Writing in Sound Bites
  • Website Writing
  • Audience as Bloggers
  • News Rules, New Approaches, New Outcomes

Accreditation

  • Quality Logo

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients

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Home » Seminars » Management & Leadership » Mastering Corporate Communications

VAT Announcement: The Government of UAE have introduced Value Added Tax (VAT) on goods and services from 01-January-2018. In compliance with the legislation issued by the UAE Government, we will be applying a 5% VAT on the fees for all our programs and services offered from January 2018 as applicable and stipulated in the FTA circulars.

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