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Home » Seminars » Public Relations & Customer Service » Measuring and Managing Customer Satisfaction

Measuring and Managing
Customer Satisfaction

ISO 9001 and Beyond

Measuring and Managing Customer Satisfaction

ISO 9001 and Beyond

Code Date Venue Fees
PR018 16 - 20 Apr 2017 Dubai - UAE $4,500 Register

Introduction

Quality is something every company strives for and is often times very difficult to achieve. ISO 9001 standards helps an organisation give its customers the confidence that they are buying their products from a company that makes quality and customer service a high priority. The focus of this training course is to provide delegates with an understanding of the key terms, definitions, and requirements of ISO 9001 and how the standard can help their organisations increase customer satisfaction.

Delegates will learn effective customer-centric strategies and best practices to provide world-class customer service. This training course gives customer service professionals the communication skills and best practices they require to develop a customer-centric organisation. Providing excellent customer service helps differentiate your brand and makes it easier to stand out in a crowded marketplace.

This seminar will highlight:

  • An understanding of the concept of quality control and its historical evolution
  • The philosophy, methodology, and structure of the ISO 9001 standard
  • Measure and assess customer service standards and objectives
  • Develop communication, negotiation and conflict resolution skills
  • Identify the required steps associated with ISO 9001 implementation

Objectives

At the end of this seminar, you will learn to:

  • Apply the application of quality management principles in the context of ISO 9001
  • Create employee “buy-in” to the company's ISO 9001 quality management system
  • Relate quality management practices to improve customer service satisfaction
  • Describe the responsibilities of internal auditors and their role in improving management systems
  • Explain the key concepts of Quality Assurance and Continuous Improvement
  • Set SMART objectives to measure, assess and improve customer satisfaction

Training Methodology

The training seminar will be a combination of presentation and small group work. While working in groups, delegates will have the opportunity to apply topics discussed in the training in real-world scenarios. This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions. 

Organisational Impact

Major benefits to the organisation include:

  • Enhanced professional image with customer base
  • Greater level of customer satisfaction and retention
  • Manage quality and drive continual improvement
  • A shared organisational customer-centric service vision
  • Improved stakeholder relationships
  • Attract and retain customers by meeting their current and future needs better

Personal Impact

Participants will gain the following significant benefits:

  • Improved problem solving and critical thinking skills
  • Greater capability to increase internal and external customer satisfaction
  • Better opportunity for recognition and career advancement
  • Enhanced goal setting and time management skills
  • Improved face-to-face active listening and questioning skills
  • An increased appreciation for their role in promoting the concept of continuous improvement within their organisation

Who Should Attend?

Whether you are a seasoned quality management professional, or just looking to learn more about ISO 9001, this training course will be beneficial. This course is suitable to a wide range of professionals, but will greatly benefit:

  • Customer service managers
  • Quality Assurance managers
  • Customer service representatives
  • Individuals who need to understand ISO 9001 and how it works

SEMINAR OUTLINE

DAY 1

Building a ISO 9001 Customer-Focused Communication Process

  • What is ISO 9001?
  • Understanding the key components of ISO 9001
  • Identifying customer communication barriers
  • Active listen and questing skills to improve customer relations
  • Interpreting you customer’s nonverbal communication   
  • How to determine your DISC communication style

DAY 2

Principles of ISO 9001 and Total Quality Management “TQM” 

  • The Origin and Philosophy Behind TQM
  • ISO 9001 8 Principles
  • Deming's Fourteen Points of TQM
  • Traditional Management Versus Total Quality Management
  • Obstacles to Implementing TQM
  • Case studies: ISO 9001 customer service excellence

DAY 3

Customer Service Satisfaction Requirements

  • What do your customers expect from you?
  • Going the Extra Mile to exceed expectation
  • Your attitude make a difference
  • Measuring and monitoring customer satisfaction
  • Empowering employees to better serve their customers
  • Customer Service Satisfaction Survey

DAY 4

Customer Service Recovery Strategies  

  • The importance of customer complaints and why they should be encouraged
  • The impact of social media on customer service complaints
  • The role of the supervisor in conflict resolution
  • Techniques for managing emotions 
  • Strategies to help calm upset customers
  • Service Recovery strategies for working with difficult customers

 DAY 5

Implementing an ISO 9001 System

  • Role of Top Management in ISO 9001
  • Plan-Do-Check-Act methodology
  • Internal audit purpose and process
  • Internal audit elements
  • Setting SMART goals for continuous improvement
  • Developing your ISO 9001 Action Plan

Accreditation

  • Quality Logo



Measuring and Managing
Customer Satisfaction

ISO 9001 and Beyond


Upcoming Dates

Code Date Venue Fees
PR018 16 - 20 Apr 2017 Dubai - UAE $4,500

Introduction

Quality is something every company strives for and is often times very difficult to achieve. ISO 9001 standards helps an organisation give its customers the confidence that they are buying their products from a company that makes quality and customer service a high priority. The focus of this training course is to provide delegates with an understanding of the key terms, definitions, and requirements of ISO 9001 and how the standard can help their organisations increase customer satisfaction.

Delegates will learn effective customer-centric strategies and best practices to provide world-class customer service. This training course gives customer service professionals the communication skills and best practices they require to develop a customer-centric organisation. Providing excellent customer service helps differentiate your brand and makes it easier to stand out in a crowded marketplace.

This seminar will highlight:

  • An understanding of the concept of quality control and its historical evolution
  • The philosophy, methodology, and structure of the ISO 9001 standard
  • Measure and assess customer service standards and objectives
  • Develop communication, negotiation and conflict resolution skills
  • Identify the required steps associated with ISO 9001 implementation

Objectives

At the end of this seminar, you will learn to:

  • Apply the application of quality management principles in the context of ISO 9001
  • Create employee “buy-in” to the company's ISO 9001 quality management system
  • Relate quality management practices to improve customer service satisfaction
  • Describe the responsibilities of internal auditors and their role in improving management systems
  • Explain the key concepts of Quality Assurance and Continuous Improvement
  • Set SMART objectives to measure, assess and improve customer satisfaction

Training Methodology

The training seminar will be a combination of presentation and small group work. While working in groups, delegates will have the opportunity to apply topics discussed in the training in real-world scenarios. This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions. 

Organisational Impact

Major benefits to the organisation include:

  • Enhanced professional image with customer base
  • Greater level of customer satisfaction and retention
  • Manage quality and drive continual improvement
  • A shared organisational customer-centric service vision
  • Improved stakeholder relationships
  • Attract and retain customers by meeting their current and future needs better

Personal Impact

Participants will gain the following significant benefits:

  • Improved problem solving and critical thinking skills
  • Greater capability to increase internal and external customer satisfaction
  • Better opportunity for recognition and career advancement
  • Enhanced goal setting and time management skills
  • Improved face-to-face active listening and questioning skills
  • An increased appreciation for their role in promoting the concept of continuous improvement within their organisation

Who Should Attend?

Whether you are a seasoned quality management professional, or just looking to learn more about ISO 9001, this training course will be beneficial. This course is suitable to a wide range of professionals, but will greatly benefit:

  • Customer service managers
  • Quality Assurance managers
  • Customer service representatives
  • Individuals who need to understand ISO 9001 and how it works

SEMINAR OUTLINE

DAY 1

Building a ISO 9001 Customer-Focused Communication Process

  • What is ISO 9001?
  • Understanding the key components of ISO 9001
  • Identifying customer communication barriers
  • Active listen and questing skills to improve customer relations
  • Interpreting you customer’s nonverbal communication   
  • How to determine your DISC communication style

DAY 2

Principles of ISO 9001 and Total Quality Management “TQM” 

  • The Origin and Philosophy Behind TQM
  • ISO 9001 8 Principles
  • Deming's Fourteen Points of TQM
  • Traditional Management Versus Total Quality Management
  • Obstacles to Implementing TQM
  • Case studies: ISO 9001 customer service excellence

DAY 3

Customer Service Satisfaction Requirements

  • What do your customers expect from you?
  • Going the Extra Mile to exceed expectation
  • Your attitude make a difference
  • Measuring and monitoring customer satisfaction
  • Empowering employees to better serve their customers
  • Customer Service Satisfaction Survey

DAY 4

Customer Service Recovery Strategies  

  • The importance of customer complaints and why they should be encouraged
  • The impact of social media on customer service complaints
  • The role of the supervisor in conflict resolution
  • Techniques for managing emotions 
  • Strategies to help calm upset customers
  • Service Recovery strategies for working with difficult customers

 DAY 5

Implementing an ISO 9001 System

  • Role of Top Management in ISO 9001
  • Plan-Do-Check-Act methodology
  • Internal audit purpose and process
  • Internal audit elements
  • Setting SMART goals for continuous improvement
  • Developing your ISO 9001 Action Plan

Quality Logo

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.



© 2017. Material published by GLOMACS shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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