Code Date City Venue Fees
IC004 15 - 19 Oct 2018 Boston - USA TBA $6,950 Register
TBA* = To be Announced   |  All fees are exclusive of VAT
Home » Seminars » Management & Leadership » Strategic Planning & Management of Corporate Communications

Introduction

The critical choice of corporate strategies and the related strategic plan is a major activity in any organization and often means the difference between success or failure of the enterprise. One of the most important elements in the strategic process that supports its success is how well it brings all the essential parts of the enterprise together on the same page. This occurs only if a carefully defined communication strategy is implemented for all stakeholders involved.  

This GLOMACS' Strategic Planning & Management of Corporate Communications training course takes into consideration the key link to organizational planning that has proven to help achieve corporate objectives – the element of strategic communication.

Good Strategic Communications Planning is the process of driving alignment between the communications function and the organization’s core objectives. It is about deliberately engineering plans, tactics and messages to help fuel an organization’s performance.

Objectives

  • Take the steps to choose the most effective strategy for the future of the organization
  • Understand the fundamentals of good overall strategic planning and communication for the desired results
  • Organize a communication plan aligned to support and propel the organization’s mandate and objectives
  • Design the Strategic Map, to illustrate and communicate the execution process that affects all stakeholders
  • Gain an understanding of how to direct the communication vehicle from the inside out

Training Methodology

This GLOMACS Strategic Planning & Management of Corporate Communications training program will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes:

  • Lectures and Experiences by the Professional Consultant and Facilitator and Active Participants
  • Videos by Subject Matter Experts
  • Interactive Learning through exercises
  • Examples, slides and illustrations
  • Case Studies

Organisational Impact

  • Chose the best possible strategies for the future of the enterprise
  • Create a focused alignment of resources and time towards the most essential and achievable goals of the enterprise
  • Create a communication framework that goes broad and deep within the enterprise to gain wide support for the strategy
  • Improve the decision making for the proper allocation of resources and organizational performance
  • Better understanding of top management’s strategic decisions by middle and junior managers and the change specialist

Personal Impact

Upon completion of this GLOMACS training course, you will know how to:

  • Understand the internal and external forces shaping the future
  • Participate in the input to design the strategies necessary to create the strategic plan
  • Develop and follow an effective strategic roadmap to help define and deliver the strategic results for the enterprise
  • Effectively prepare and implement your own departments’ execution strategy
  • Lead your organization, unit or team towards the outcomes required to meet the strategic purpose

Who Should Attend?

This GLOMACS training program is suitable to a wide range of professionals but will greatly benefit:

  • Current and potential strategic leaders at all levels of medium to large private or public sector organizations
  • The managers and leaders responsible for developing and leading the implementation of the enterprise strategy
  • Corporate Communication Specialist and Managers
  • Business unit Managers and Leaders
  • Functional Team Leaders

Seminar Outline

DAY 1

Creating the Strategic Process

  • Learning the Important Essentials of  Strategy and Strategic Planning 
  • Recognizing the Changing Forces in the Strategic Environment
  • Understanding the Roll of Competition and Strategic Options
  • External Analysis - Understanding and Analyzing Business Attractiveness - Environmental Factors, Growth Drivers, Competitive Forces, Market Dynamics
  • Formulating Strategic Purpose and Enterprise Goals

DAY 2

Understanding Strategic Models and Frameworks

  • The Strategic Journey – common models and frameworks for strategic thinking
  • Developing a ‘Strategy Map”
  • The Concept and Practicalities of the “Balanced Scorecard”
  • Understanding and Leveraging Strategic Competences and Skills
  • Defining the Outcomes or Results
  • Understanding the Concept of Culture Building to Support Strategy

DAY 3

Planning the Effective Strategic Implementation

  • Strategic Implementation Tools and Frameworks
  • Structures and Systems for Strategic Agility and Performance
  • Identifying Strategic Horizons and using the 7S Framework
  • Analyzing the 10-key Elements for Implementation
  • Using Environmental Scanning and SWOT to help manage Risks
  • Case Studies on Risks and Opportunities

DAY 4

Developing a Corporate Communication Strategy & Framework

  • Planning the Corporate Communication Strategy
  • Determine the Communication Strategy Framework for Implementation
  • Considering the outcomes required by the Communication Strategy by Employees and Suppliers
  • Setting the Communication Objectives and Measures
  • Driving the Alignment Strategy

DAY 5

Adopting an Audience‐Centric Approach

  • Considering the results expected by Customers and Investors
  • See Messaging as your Core Product
  • Consider Research Media such as Public Environment Analysis, Public Opinion Data, Media and Blog Scans
  • Design the Tactical Mix Strategically
  • Review of a Sample Communication Strategy

Accreditation

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Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients

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Home » Seminars » Management & Leadership » Strategic Planning & Management of Corporate Communications

VAT Announcement: The Government of UAE have introduced Value Added Tax (VAT) on goods and services from 01-January-2018. In compliance with the legislation issued by the UAE Government, we will be applying a 5% VAT on the fees for all our programs and services offered from January 2018 as applicable and stipulated in the FTA circulars.

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Strategic Planning & Management of Corporate Communications


Upcoming Dates

Code Date Venue Fees
IC004 15 - 19 Oct 2018 Boston - USA $6,950

Introduction

The critical choice of corporate strategies and the related strategic plan is a major activity in any organization and often means the difference between success or failure of the enterprise. One of the most important elements in the strategic process that supports its success is how well it brings all the essential parts of the enterprise together on the same page. This occurs only if a carefully defined communication strategy is implemented for all stakeholders involved.  

This GLOMACS' Strategic Planning & Management of Corporate Communications training course takes into consideration the key link to organizational planning that has proven to help achieve corporate objectives – the element of strategic communication.

Good Strategic Communications Planning is the process of driving alignment between the communications function and the organization’s core objectives. It is about deliberately engineering plans, tactics and messages to help fuel an organization’s performance.

Objectives

  • Take the steps to choose the most effective strategy for the future of the organization
  • Understand the fundamentals of good overall strategic planning and communication for the desired results
  • Organize a communication plan aligned to support and propel the organization’s mandate and objectives
  • Design the Strategic Map, to illustrate and communicate the execution process that affects all stakeholders
  • Gain an understanding of how to direct the communication vehicle from the inside out

Training Methodology

This GLOMACS Strategic Planning & Management of Corporate Communications training program will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes:

  • Lectures and Experiences by the Professional Consultant and Facilitator and Active Participants
  • Videos by Subject Matter Experts
  • Interactive Learning through exercises
  • Examples, slides and illustrations
  • Case Studies

Organisational Impact

  • Chose the best possible strategies for the future of the enterprise
  • Create a focused alignment of resources and time towards the most essential and achievable goals of the enterprise
  • Create a communication framework that goes broad and deep within the enterprise to gain wide support for the strategy
  • Improve the decision making for the proper allocation of resources and organizational performance
  • Better understanding of top management’s strategic decisions by middle and junior managers and the change specialist

Personal Impact

Upon completion of this GLOMACS training course, you will know how to:

  • Understand the internal and external forces shaping the future
  • Participate in the input to design the strategies necessary to create the strategic plan
  • Develop and follow an effective strategic roadmap to help define and deliver the strategic results for the enterprise
  • Effectively prepare and implement your own departments’ execution strategy
  • Lead your organization, unit or team towards the outcomes required to meet the strategic purpose

Who Should Attend?

This GLOMACS training program is suitable to a wide range of professionals but will greatly benefit:

  • Current and potential strategic leaders at all levels of medium to large private or public sector organizations
  • The managers and leaders responsible for developing and leading the implementation of the enterprise strategy
  • Corporate Communication Specialist and Managers
  • Business unit Managers and Leaders
  • Functional Team Leaders

SEMINAR OUTLINE

DAY 1

Creating the Strategic Process

  • Learning the Important Essentials of  Strategy and Strategic Planning 
  • Recognizing the Changing Forces in the Strategic Environment
  • Understanding the Roll of Competition and Strategic Options
  • External Analysis - Understanding and Analyzing Business Attractiveness - Environmental Factors, Growth Drivers, Competitive Forces, Market Dynamics
  • Formulating Strategic Purpose and Enterprise Goals

DAY 2

Understanding Strategic Models and Frameworks

  • The Strategic Journey – common models and frameworks for strategic thinking
  • Developing a ‘Strategy Map”
  • The Concept and Practicalities of the “Balanced Scorecard”
  • Understanding and Leveraging Strategic Competences and Skills
  • Defining the Outcomes or Results
  • Understanding the Concept of Culture Building to Support Strategy

DAY 3

Planning the Effective Strategic Implementation

  • Strategic Implementation Tools and Frameworks
  • Structures and Systems for Strategic Agility and Performance
  • Identifying Strategic Horizons and using the 7S Framework
  • Analyzing the 10-key Elements for Implementation
  • Using Environmental Scanning and SWOT to help manage Risks
  • Case Studies on Risks and Opportunities

DAY 4

Developing a Corporate Communication Strategy & Framework

  • Planning the Corporate Communication Strategy
  • Determine the Communication Strategy Framework for Implementation
  • Considering the outcomes required by the Communication Strategy by Employees and Suppliers
  • Setting the Communication Objectives and Measures
  • Driving the Alignment Strategy

DAY 5

Adopting an Audience‐Centric Approach

  • Considering the results expected by Customers and Investors
  • See Messaging as your Core Product
  • Consider Research Media such as Public Environment Analysis, Public Opinion Data, Media and Blog Scans
  • Design the Tactical Mix Strategically
  • Review of a Sample Communication Strategy

Quality Logo

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.



© 2018. Material published by GLOMACS shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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P.O. Box 74653, Dubai, United Arab Emirates
Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.ae

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